
Let me tell you a story . . .
3 Years Ago . . .
I was stable in my career but that was about it.
I had been a qualified Architect for 7 years and whilst I had grown well within my practice I just felt like just a cog in the big machine and without much self worth.
I had a busy family life with 2 kids at that point (now 3) and whilst I had just been promoted to Associate Director that didn't fill the void in my heart.
I felt like I didn't have a presence or impact in the wider profession (that I cared deeply about) and was envious of others who had the opportunities and perceived growth that I craved.
It was all a bit disappointing

At that point I set a GOAL, decided to make a change and finally . . .
' TAKE CONTROL
OF MY CAREER '

So what did I do?
What followed was a lot of study, trial & error and some frustration.
Trying to understand how to find the confidence to promote myself (not something that came easily to my introverted self), how to build trust and how to maximise social media.
I consumed;
- Podcasts
- Books
- Youtube
- Mentoring
- Paid Courses
to try and grab hold of the opportunities that existed in this growing online world..
I had to spend a lot of money and went down alot of dead ends . . .
but it worked ! ! !
I jumped into this world with both feet and stuck at it (consistency is the key) and after all that hard work and investment I am now starting to reap the rewards;
All whilst still working at my full time job as (newly promoted) Associate Partner in practice.
In the last 3 years I have been ;
- Interviewed on Podcasts
- Published in Magazines
- Speaking on Stages
- Shortlisted in Industry Awards
- Working with Brands
and now have a thriving small business supporting other people.

These opportunities only exist now because I took that chance to stand up, step out of my status quo and take charge of my career.
I CAN HELP YOU
DO IT TOO !
IN
2025
I’m on a mission to help other professionals in
Architecture, Design and the Built Environment
to build their 'PERSONAL BRAND' and reap the benefits it can bring.
Introducing . . .
your personal brand, in the built environment
A cohort-base workshop series set across 6 weeks to help you to finally take control of your career and build something for yourself
I know you want more for your career
A Higher-Paying Job,
Increased Revenue,
More clients or
Recognition . . . right?
I KNOW you're ambitious and definitely accomplished and you must know the power of a personal brand.. . . .but you haven't gotten around to it...
You're held back by:
→ Overwhelm
→ Procrastination
→ Imposter Syndrome
You KNOW that building your brand online works, you’ve seen other people do it, you just don’t know how to get started, maybe you have been posting - but nothing is happening!
I KNOW you have so much to offer but feel stuck in your career, looked over or wasted in your current position. You want to become a thought leader!
Then you are in the right place . . .
You'll learn the exact systems, strategies, and processes take charge of your Personal Brand
You will connect with clients, job opportunities, press, and find an audience.
You will overcome that fear of "putting yourself out there" and step into a position as a thought leader.
With the right strategy and approach, you can leverage the opportunities around you to build your personal brand, network with potential clients and companies, and establish yourself as an expert in your specific area of the built environment profession.
Just look at my story and the change that has happened in a short period of time, I shifted from being a consumer to a creator and finally took charge of my career.
Everything has changed because of that decision
→ Recognition
→ Clients
→ Community
→ Press opportunities
→ Money
Are you ready to start?
So how does it work . . .

Week One
Basically Personal branding 101
The concepts and benefits of building a personal brand, with examples of others within the industry that who are doing it well. Building your network online vs in-person. Most importantly learning to shift your mindset, take control of your career and deal with imposter syndrome.

Week Two
Developing a branding strategy that aligns to your business strategy whether you are an entrepreneur or employee. Thinking strategically around timeframes, systems and understanding metrics and how they can feed back into your work.

Week Three
Platforms & Audience. Where you build depends on who your audience is. Mapping your audience and developing your essence, style and voice. Understand your content pillars and personal story, your WHY

Week Four
Content planning & creation. Discovering how we create content, examples of different types of content, infographics, carousels. Exploring tech and methods and how to write compelling copy. Exploring AI in a responsible way and looking to the future.
Week Five & Six
Individual 1:1 planning session with each member of the cohort (at a time to suit)
We will make a strategy together for your next steps taking onboard the learning from the previous 4 sessions and understanding your specific niche and talking points within the Built Environment.
3 Month Catchup
We will gather for a review of your progress and metrics. We can find out what has been working and how we can pivot or adjust to improve. We can share any wins and personal growth
'6 Weeks to build a
Personal Brand'
So what's included . . .

Four
Guided Workshops
Covering everything from strategy, creation and consistency all online

1:1 'PB'
Planning Session
Chris will help you to tailor your message and online presence in this session

Access to
Instructor
Priority access to Chris, answer any questions you may have for 3 months

Follow Up
Workshop
Catch up with the cohort after 3 months to learn what has worked

Private
Community
WhatsApp community group to connect with your peers and stay accountable

Content Planning
Dashboard
Notion template for content ideation, organisation and scheduling

Content
Templates
Pre-made templates for stills, infographics and carousels

Completion
Certificate
Including a student feature on Architects Instruction social media
But is it right for me?
This course is for you if . . .
01. You are part of the Built Environment Industry
02. You want to take control of your career
03. You can write and speak English
OK I am ready to get started . . .
Since this is the first time we are running the cohort we want to sweeten the deal
We are offering *50% off the offer price* . . . WOW
. . . the only condition is that you provide us with a testimonial at the end of the course,
Sounds good, right, so sign up now!
Design & Build - Cohort 1
Personal Branding for professionals in the built environment
£399.00 GBP
Cohort 1 starts March 2025
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